How to make good use of division of audience as a marketing professional

How to make
good use of division of audience as a marketing professional

I will
always say this, you may have the best products but without good marketing
communication, your products won’t sell to expectations. Likewise, you may have good communication skills in marketing but without good research, you may
communicate in the best way but to the wrong audience. Research is key not only
in academics but in every field, marketing communication inclusive. You do not
get up with a prior assumption that everyone wants to patronize whatever you
put out there. That is an unprofessional act and I must be frank with you. 

How to make good use of division of audience as a marketing professional by quikcounsel.com

There are hundreds and thousands of people and marketing professionals who are
your competitors wanting to outsmart you and win your customers each and every
day. You must therefore do complete research to know the people who are your
trusted audience or customers, with that, nothing can take their attention or
loyalty away from you. This research is what is termed a division of audience.
In this article, I will discuss with you as a marketing professional, how can
use division of audience to help maximize outcomes in your profession.

I will discuss
with you the four main divisions of the audience and how each of them can help you
as a marketing communicator or professional. The first division is demographic.
Public speakers know about this as that is the basic audience to consider as a
public speaker for effective communication to take place. When it comes to marketing communication, the value they say is the same. It is no different
demographic but the same one. This is where a marketing professional conducts a
market survey or research based on income level, gender, status, age, marital
status, and education, just mention them. Why do you think this research must take place and when should it take place? Yes, it is very necessary
and take note that every research in marketing communication is done before goods
and services are put out there for it is out of your research that you will
identify the specific audience demographics that would easily patronize whatever
you sell to them.

For
instance, you are a marketing professional or manager for an organization that is
into smartphone production, and based on your position in the organization, how
these products would get out there to bring good results depends on you. What would
you do in the first place? This is where you must get to the ground and do
research or market surveys. Even though we are in an era where everyone wants
to use a smartphone with the kind of products your organization produces,
is it in range with the majority’s income? Can every gender use them without any
challenges? 

All these questions are answerable when you conduct demographic
research to identify the exact demographics that would easily purchase the smartphone.
There are various ways to do that; interviews, surveys, questionnaires, and
other qualitative and quantitative research types. A popular smartphone company
is always manufacturing new models because its marketing professionals have
identified that this generation adores such stuff.

The next
audience division is geographic from the word “geography”. This has to do with
location, where your audiences are. You can’t establish a brand in America and produce items that are more patronized in Africa. It is displacement of priorities
according to what I know about marketing. Before you produce anything at all,
you should have prior knowledge about whatever you would produce and it is
all about research. Once you know, you must consider your location and the location
of the people you want to sell to. If that is the case, no one prevents you
from selling things to Africans all the way from America as it is possible
online but ask yourself, how many people would buy those products if it were to
be in Africa as compared to selling online to them? This is why some big brands
like Samsung, Tecno, Google, Amazon, and others have their branches
internationally because their research has proven to them that, their customers
are worldwide.

The psychographics
of your audience are another division of the audience that should be carefully taken into
consideration. This is to know about the attitudes and interests of people who
are eligible to become your audience. The very first time I heard this, I asked
myself how the attitudes and interests of people I want to sell my products to
can influence my profession as a marketer or have an effect. Well, I got to
realize that marketing is not just about selling products to make money but it
is exchanging value for money. 

What the people like is their interests, add it to
your products list and your sales will be magical. If you study their
attitude and bring out something that meets their attitudes, you are a successful
marketing professional because you have established a loyal audience for yourself.
When you go to a certain community or household, you realize that they have a
common interest and that is a big advantage for us the marketing professionals
because it is the basis upon which our market will sell.

The last
division of the audience I want to talk about is behavioral. Don’t confuse this
with attitudes under psychographics. This looks at research into behaviors. Out
of the four divisions, I believe this is the one that can be done after an exchange
has happened. You can study their behavior, and reaction to what they have purchased
and that will urge you to market more of the same products or make a change.

When you
conduct your research around these divisions of audience and do it well, a marketing
professional will know where to effectively sell their products, the people that
will patronize it, and ask for more. After, isn’t that what marketing professionals
aim to achieve?

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