6 marketing communication tools as a marketer for your brand in
2024
A lot goes
into successfully persuading a potential customer to buy into your ideas or
take an action that would benefit your brand. Many marketing communicators
think using persuasive communication is the key to achieving this but trust me,
there are many ways to kill a cat as there are many ways a marketing
communicator can apply to ensure effective and beneficial feedback.
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| How to utilize the 6 marketing communication tools as a marketer for your brand in 2024 by quikcounsel.com |
You may not
be an individual marketer but I am more focused on a marketing communicator
working for a brand. Throughout my studies at my undergraduate level, the plan
had always been to establish myself after school but you see, there is nothing
like a one-man army in marketing, that is a myth. When you practice what you know
in a firm or company, you get more exposed to experiences that your individual
self cannot help you achieve. That is why learning doesn’t end in the
classroom, even in your various professions, you still need to learn.
They may
not be new but based on my experiences as a strategic communicator, partly a PR
professional, and a marketing communicator, I have put together the 6 marketing
tools a marketer can use to improve their businesses and returns. In this article,
we will discuss how you can use advertising, sales promotion, direct marketing,
personal selling, sponsorship, and public relations collectively called the
marketing communication tools for your brand to excel in 2024. I will make sure
I add in-depth practical examples for you to appreciate what I need you to know
as a marketing communicator.
Even
though there are six, it is actually not possible to use only one marketing
communication tool as a marketing communicator for a brand or company. I don’t want
to confuse you now but you will get to understand this later on.
Let us
begin with advertising. The previous article under this label was about how to achieve
better results in advertising as a marketing communicator. If you need more information
on that, you can revisit the previous post. You cannot call yourself a marketing
communicator of a brand and leave out advertising in your campaigns. The excuse
of some marketers is that they don’t want to spend much. Well, I believe such
marketers have tried advertisements before but they did not get good results as
a result of the wrong strategies they used. Advertising is a paid form of communication
that usually has an identified promoter. What are some of the big brands you have
heard of so far? Are they close to you or even in your country? How did you get
to know about them? If you agree with me, most brands we know of today are a result of some advertisements we saw on television, billboards, newspapers,
social media, and other advertising media. This shows how effective advertising
has become.
You might
not have the means but you must advertise your brand. That is the only way you
can reach more customers each and every day. Take this website for instance, do
you know that if I want to reach more audience organically, I can use paid ads
also known as advertising to achieve that? Yes! Google ads, Facebook ads,
Twitter ads, and the rest are all mediums I can use. In the same way, you can use
this strategy to get your products or brand to reach more people out there.
The next
communication tool I want us to appreciate is direct marketing. Direct
marketing is a form of communication that is delivered directly to the target
market or audience. Do not confuse advertising with direct marketing as there
would be other terms that may even be more similar to advertising but they are
totally different. With this strategy, you employ electronic media as a means
to achieve your market purpose. Which telecommunication brand do you use? When
was the last time you received an SMS or email from them? Yes, so those are
practical examples of direct marketing. They are delivered to only you because, at that moment, they believe you are the one using your electronic device hence
you will see.
Marketers
can use this to engage more with their target audience. Some do that through email
marketing. If there is a new product, you can broadcast that update to a lot of
people at once without necessarily going to advertise. This is why sometimes
you receive marketing messages that you have never engaged with. They have
purchased that medium to directly reach you.
Personal
selling is also another strategy a marketing communicator can utilize. This
strategy is commonly connected with products that are of high value like cars,
washing machines, and others. It does not mean you need to carry this stuff to
people to sell, no. You can go out there, engage people directly or in person and
when you have been able to use the various tactics and strategies to win the
person to take an action, then personal selling has taken place. You need to be
smart with this technique but don’t lie, right?
Sales promotion is another strategy that has been effectively used by many brands.
With this strategy, there is a higher probability of getting immediate
feedback or returns. Have you heard of any company offering a discount to
buyers on some special days? That is sales promotion. This is where a marketer
or business uses a discount strategy to convince customers to make a purchase.
Who doesn’t like a discount anyway? This is why I said it is more effective for
marketers. It doesn’t mean you should use big discounts, at least reasonable
ones that won’t cause you any loss.
Sometimes,
you and your brand can decide to sponsor an event or a program organized by
another organization. In return, they can give you media mentions (indirectly
advertising your brand without you necessarily paying for that), and add your brand
to their flyers and other agreed means. This is what is termed as sponsorship.
Some might say it is a risk but sponsoring an organization in the first place
gives a good name to your brand, you also get more exposure especially if the
program or event attracts more people. This is why you must sponsor events or
programs that have large numbers on board, it will help expose your brand to
that organization’s customers.
Finally,
public relations which is one of my fields is also an important tip or technique
that marketing communicators can use for their brands. It is all about building a reputation in the eyes of the public. You should carry out your duties professionally
and credibility and trust would be achieved. The way you listen to people’s grievances
and the way you carry yourself can attract more people to your brand and that
is the essence of public relations.
So, like I
said, you cannot use only one of these communication tools for your brand as a
professional marketing communicator. You can use more to gain more better
results. This I know and believe will help you and your brand achieve greater
outcomes. Happy marketing!
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